Joe Morris

Born in 1962 and raised in the city of San Francisco, Joe is the fifth generation of his family to steward land and cattle in California. Joe has worked on buckaroo crews in Nevada and California, as a lay missioner, community organizer and social worker with the Catholic Church in Latin America, and has taught high school in Washington, D.C.

In 1991, he and his wife, Julie, founded T.O. Cattle Company and have used the Holistic Management® decision making framework to enhance the health of their community and land and to produce a living from their work. T.O. Cattle Company leases ranches and markets Morris Grassfed Beef™ to eight hundred families throughout California. As a result, they are a profitable ecosystem based business whose lands are improving even as its productivity is rising.

Joe has guided over a thousand people across his ranches in the past twenty-five years, has spoken numerous times on the topics of Holistic Management®, stockmanship and ranching and is a founding member of Rancher to Rancher. He was awarded the Clarence Burch award for his leadership and stewardship by the Quivira Coalition in 2012.